# Brand guidelines.

> The veridive brand guidelines describe how the applied AI company veridive looks, sounds and moves: a mark of three squares and an arrow, a Midnight palette with one Signal orange accent, three free typefaces, the Momentum Field particle art direction, a plain voice with an always lowercase name, and a kit of files for everyday use.

How veridive looks, sounds and moves: one mark, one field, one accent. Everything here comes from the same particle field, the same three typefaces and the same master files as this site.

## A guidebook, not a rule book

These pages describe how veridive shows up: the mark, the type, the colors, the particle field, the way we write, and the kit we use every day. They exist so that everything we make, from a slide to a share image, looks like it came from the same place.

The rules are few and firm. The name is always lowercase. The arrow is always Signal and always in the top-right cell. Text always sits on quiet field. Everything else is judgment: when in doubt, choose less. Fewer colors, fewer words, more room.

## Six chapters

1. [Logo](https://veridive.com/brand/logo/): three squares and one arrow. Lockups, one-color versions, clear space, minimum sizes and misuse.
2. [Typography](https://veridive.com/brand/typography/): three typefaces, three jobs. Funnel Display, Funnel Sans and JetBrains Mono, in English and Turkish.
3. [Color](https://veridive.com/brand/color/): mostly Midnight, one accent. The palette, its proportions and the contrast pairs that pass.
4. [Art direction](https://veridive.com/brand/art-direction/): one field, many drawings. The Momentum Field, its formations, motion and stills.
5. [Voice & naming](https://veridive.com/brand/voice/): plain, specific, honest. The lowercase name, the slogan and the words we use.
6. [Brand in use](https://veridive.com/brand/in-use/): the kit at work. Share images, social profiles, slides, wallpapers, video calls and email.

## The essentials

The logo sheet, the main lockup and the palette. Each chapter has its own files next to its specimens; download them one at a time. There is no single archive yet.

- Logo sheet (PDF, PNG)
- Horizontal lockup, on dark and on light (SVG, PNG)
- Palette (CSS, JSON, ASE, GPL)

## Using the name and logo

You may use the name and the unaltered logo files to refer to veridive, for example in an article or a list of companies. Don’t use them in a way that suggests a partnership, endorsement or affiliation that doesn’t exist. The [terms of use](https://veridive.com/terms/) set out the details.

## Something the guide doesn’t cover?

Write to [hello@veridive.com](mailto:hello@veridive.com).