05 / 06
Voice & naming.
Plain, specific, honest. We write like a small senior team talking to a peer: what we do, for whom and what changes, with nothing we can’t show.
5.1 Principles
Four principles.
- 01
Work first.
Say what the system does, for whom and in which workflow. A sentence that fits any company’s website is a sentence to cut.
- 02
People decide.
AI prepares, checks and drafts; people make the decisions that matter. Write it that way.
- 03
Evidence over adjectives.
A baseline, an evaluation set, a number labeled illustrative: things a reader can check.
- 04
Short and calm.
One idea per sentence. No hype, no urgency, no exclamation marks.
5.2 The name
veridive, always lowercase.
Veri is Turkish for data. Dive is what we do with it: go below the surface of how work actually happens, and come back with something useful. The name is one word, always lowercase: at the start of a sentence, in titles, in uppercase labels and in the logo. If a lowercase start reads badly, rephrase the sentence; never capitalize the name. It is pronounced veri-dive, with “dive” as in English.
Do
veridive
veridive helps teams turn one workflow at a time into a system people use.
Don’t
- The name with a capital V
- The name in capitals
- The name as two words
- The name with a capital D
In Turkish, suffixes follow an apostrophe: veridive’ın, veridive’a, veridive’da, veridive’ı.
5.3 The slogan
Applied AI. Human Momentum.
Two sentences, a capital M and a full stop after each. In uppercase settings it reads APPLIED AI. HUMAN MOMENTUM. It stays in English on Turkish pages. Applied AI is what we do: useful, working systems, not demos. Human Momentum is what it creates: people moving faster on the work that matters.
Applied AI.
Human Momentum.
Applied AI. Human Momentum.
The slogan with a lowercase m
5.4 Words
Words we use, words we avoid.
| We say | We avoid | Why |
|---|---|---|
| applied AI, AI systems, workflow | “AI solutions” without a workflow, “AI magic” | Say what the system does and for whom. |
| build, connect, measure, approve, hand over | revolutionize, unlock, leverage, empower, supercharge | Verbs that describe work, not hype. |
| people decide, a person approves | fully autonomous, replaces your team | People stay in control of consequential decisions. |
| evidence, baseline, evaluation set, acceptance criteria | best-in-class, world-class, cutting-edge, state-of-the-art | Claims we can check instead of adjectives. |
| illustrative engagement, pilot target | case study (for illustrative work), proven results | Honesty about what is real and what is an example. |
| systems we connect to (SAP, Logo, Zendesk…) | partners, certified, official integration | None of these are partnerships. |
| organizations, teams, owners | users (for employees), resources (for people) | We write about people as people. |
| model-agnostic, your data stays yours | our proprietary AI, our platform | We don’t sell a platform you have to adopt. |
| clear, specific, short sentences | synergy, seamless, game-changer, next-generation | Plain language is the brand. |
5.5 Honesty
Nothing we can’t show.
We don’t invent clients, quotes, results or statistics. Example engagements are labeled illustrative, and their numbers are pilot targets, not results. Systems we connect to are examples, never partners. Field notes carry no dates and no news, so they read the same on any day.
5.6 Two languages
Turkish is written, not translated.
Every page exists in English and Turkish. Turkish pages are written for Turkish readers, with the formal “siz”, natural business Turkish and the terms people actually search for. “Yapay zeka” is written without a circumflex, and capability and format names are Turkish, such as Keşif Çalışması and Pilottan Canlıya. The name and the slogan stay as they are.
5.7 Style
Small rules, every time.
- American spelling: organization, optimize, center.
- Headlines are sentences in sentence case, and they end with a full stop.
- One email address on everything we publish: hello@veridive.com.
- No visible dates on notes, cards or lists, and no newsletter schedule.
- We say who we work with (teams across Türkiye, Europe and the Gulf, in Turkish and English), not where our office is.
5.8 In one breath
In one breath.
veridive is an applied AI company. We help organizations turn AI ambition into systems their people actually use, one workflow at a time.
veridive bir uygulamalı yapay zeka şirketi. Kurumların yapay zeka hedeflerini, her seferinde bir iş akışıyla, ekiplerin gerçekten kullandığı sistemlere dönüştürüyoruz.